Privacy Policy

Information we collect

• Shopify account and store data. When you install the App, Shopify provides information about your store and account such as your shop domain, store name, plan details, language settings, and certain account user details (for example, user ID, name, email, and locale) through Shopify sessions.
• Store content. The App accesses store content needed to generate and manage outputs, such as product titles, descriptions, variants, images, collections, pages, and blog articles.
• Inputs and outputs. We collect the text and settings you submit (for example, topics, keywords, and copy to rewrite) and store the resulting outputs (for example, your brand voice, Post drafts, images, summaries, tags, and rewritten text).
• Post performance data. For Posts the App publishes, we read aggregate traffic figures (such as sessions per Post) from your Shopify store analytics to show how your Posts perform. These are totals, not data about individual visitors.
• Product usage and diagnostics. When you use the App, we record how it is used (for example, pages viewed, buttons clicked, and features used), session recordings of App screens, and error reports. These are linked to your shop domain. See “Analytics and cookies” below.
• Email engagement. When we email you, our email provider tells us whether the message was delivered, opened, clicked, or bounced.
• Website visitors. If you accept analytics cookies on www.brandini.io, Google Analytics collects usage data such as pages visited, device and browser details, and approximate location.
• Affiliate applications. If you apply to our affiliate program, we collect the details you submit: name, email, company, website, and how you plan to promote Brandini.
• Billing and usage data. We store plan identifiers, subscription IDs, trial status, and usage counters to enforce plan limits. Payments are processed by Shopify; we do not store payment card details.
• Operational logs. We log events such as requests, errors, and job status with timestamps and shop domain to operate and secure the service.

How we use information

• Provide, operate, and improve App features.
• Learn your brand voice and generate Posts, images, and copy rewrites.
• Research keywords and track how your Posts rank in search results.
• Sync drafts and media to your Shopify store when requested.
• Send you emails about your account and Posts, such as weekly summaries, plan usage notices, and review requests. You can turn off the weekly summary in the App's settings.
• Understand how the App and our website are used so we can improve them.
• Handle billing, plan changes, and usage limits.
• Monitor reliability, prevent abuse, and debug issues.
• Comply with Shopify and legal requirements.

AI processing

The App uses third-party AI services to generate content. This means we send certain store content and your inputs to our AI provider (currently OpenAI) for processing. The provider returns generated output, which we store in your account for you to review and use. The provider's use of data is governed by its own terms.

We use OpenAI to write and edit text, to generate and edit images (including product images you choose to use in image features), and to compare new content with your existing Posts so the App does not repeat itself. When researching a topic, the AI model may run web searches based on the topic and keywords.

Keyword and search ranking data

To suggest keywords and track rankings, we send keywords, topics, your store domain, and your target location and language to DataForSEO, which returns search volume, competition, and ranking data.

Emails

We send email through Resend. To do this, Resend receives your email address, your store name, and the content of the message. Resend reports delivery, open, click, and bounce events back to us, which we store with your shop domain.

Analytics and cookies

In the App

We use PostHog for product analytics. When you use the App, PostHog records usage events, session recordings of App screens, and error reports, identified by your shop domain. Our servers also send PostHog events about actions in your account (for example, when a Post is generated). PostHog may use cookies or similar browser storage to recognize your session.

On www.brandini.io

Our website uses Google Analytics only if you agree. Until you click Accept in the cookie banner, Google Analytics does not load and sets no cookies. If you accept, it sets _ga cookies to measure site usage. Advertising storage and ad personalization stay turned off. We store your choice in your browser's local storage.

You can change your choice at any time with the “Cookie settings” link in the website footer. If you decline, we remove the Google Analytics cookies.

Service providers

We use the following service providers (subprocessors) to run Brandini, for the purposes and data listed below.

Our infrastructure and these providers process data in the United States. Each provider's use of data is governed by its own terms.

Image search and media

If you search for images in the App, we send your search terms to Unsplash and show results returned by Unsplash. When you select a photo, we may trigger Unsplash download tracking and upload the image to your Shopify Files to set it as a Post thumbnail.

How we share information

• Shopify. We use Shopify APIs for authentication, billing, and to read or write store content when you request it.
• Service providers. We use providers for hosting, storage, queues, logging, email, keyword data, and analytics. They are listed under Service providers.
• AI providers. We share inputs and store content with AI providers to generate outputs.
• Unsplash. We share search terms and download tracking requests when you use the Unsplash feature.
• Legal and safety. We may disclose information if required by law or to protect the App, our users, or others.

Data retention and deletion

We retain data for as long as your store uses the App and as needed to provide the service. When you uninstall the App, we remove access tokens to disable access. Shopify may also send a shop/redact request (typically 48 hours after uninstall), and we delete store data in response. If you need deletion or export of data, contact us using the information below.

Customer data requests

The App does not store customer personal data. If Shopify sends a customer data request or redact request, we respond according to Shopify's requirements.

Security

We use reasonable administrative, technical, and physical safeguards to protect information. No system is 100 percent secure, so we cannot guarantee absolute security.

Changes to this policy

We may update this policy from time to time. If we make material changes, we will update the effective date and post the revised policy.

Contact

If you have questions about this policy or want to request access or deletion of data, contact us at hello@brandini.io.